Materials
Recycled Plastic
The plastic used when producing our sunglasses is 100% recycled and GRS certified. And as if that wasn’t enough, the pouch that comes with our sunglasses is made out of recycled PET-bottles. That could be enough, but it isn’t. The plastic bags we use within and around our packaging are made out of corn.
ReSteel
"ReSteel" is our name for recycled stainless steel. Since Spring 2021, we only use recycled stainless steel when producing our metal glasses. A part of our watch collection, the Wednesday watches, are also made from recycled stainless steel.
Using recycled steel is a great way to help make the planet a little greener. When scrap metal is recycled, it is put to good use rather than taking up space in a junkyard. ReSteel is the way forward.
Vegan Leather
All of our leather look wristbands are made out of nylon and PU. PU is made by coating a backing fabric such as cotton, nylon or shredded leather with a flexible polymer and then treating it to look more like animal hide. Polyurethane upholstery is the most realistic imitation of genuine leather, with respect to hand, surface feel, and overall appearance. When stitched, gathered, or tufted it actually “breaks” or wrinkles like real leather. Because there are no plasticisers used in PU upholstery there is no cracking or peeling, and it remains soft. PU resins are made of a softer polymer and therefore don’t need additional plasticisers.
PETA
PETA is the largest animal rights organisation in the world, with more than 6.5 million members and supporters. PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in laboratories, in the food industry, in the clothing trade, and in the entertainment industry. To be PETA-Approved proves that all products are 100% vegan.
Bioplastic Packaging
The plastic bags we use within and around our packaging are made out of corn.
Polylactic acid (PLA), a plastic substitute made from fermented plant starch (in our case, corn) is a biodegradable alternative to traditional petroleum-based plastics. The huge benefit of PLA as a bioplastic is its versatility and the fact that it naturally degrades when exposed to the environment. For example, a PLA bottle left in the ocean would typically degrade in six to 24 months (don’t throw it in the ocean), compared to conventional plastics which in the same environment can take several hundred to a thousand years to degrade.
PLA is technically “carbon neutral” in that it comes from renewable, carbon-absorbing plants, as yet another way to reduce our emissions of greenhouse gases. PLA will not emit toxic fumes when incinerated.
There are still issues with the use of polylactic acid such as its slow rate of biodegradability and its inability to mix with other plastics in recycling. Since PLA is plant-based, it needs to be disposed of in industrial composting facilities. If you can’t find a recycling facility near you, the bioplastic should be thrown in the regular trash.
We do however think that bioplastic is the better alternative here, and hope that the possibilities to recycle gets better and easier within a near future.
In Sweden, you can recycle these as regular plastic packaging.
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